How Scotts Miracle-Gro Cultivates Sales Productivity
Davin Wilfrid
Growing a healthy garden is similar to growing a healthy business — you need the right amount of sunlight in just the right spots. The exploding popularity of business intelligence (BI) software is a testament to this requirement, as companies recognize the need to pull critical data out of the shade and into the light.
At The Scotts Miracle-Gro Company, a new business strategy focused on regionalization presented the IT team with an opportunity to bring near-real-time BI tools to its sales staff. Building on an existing SAP NetWeaver Portal implementation with SAP BusinessObjects solutions, Scotts was able to deliver a full-featured workbench that empowers its sales staffers to receive and review relevant product information, and act quickly on that information to boost sales.
“This was a major initiative for the company, and we were able to come to the table with proven technology that we knew would work,” says Dave Judson, Senior Director of Business Intelligence & Content and Collaboration Management at Scotts.
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July 01, 2010